10 Years in the Digital Space. Now Focused on One Mission.
The Church CMO exists to give pastors what growing companies take for granted — a senior marketing leader in the room every week.
Matt Perry
Before starting The Church CMO, I spent over a decade working at the intersection of faith and digital marketing — building audiences, launching podcasts, and running campaigns for churches and ministries across the country.
Along the way, I also ran digital marketing for businesses in San Diego, helping them increase revenue anywhere from 20% to 50% through the same strategies most churches have never had access to: targeted paid ads, conversion-optimized funnels, email automation, and content that actually builds trust before someone ever walks through the door.
Most churches are doing marketing like it's 2012. Meanwhile, the businesses competing for people's attention on Sunday mornings are running sophisticated campaigns with real budgets and real strategy.
The Church CMO exists to close that gap — to give churches the same caliber of marketing that scales businesses, built specifically for ministry.
A decade of proof — now serving the church.
10+ Years Experience
Over a decade building digital audiences, launching content, and running campaigns in the church and ministry space.
Proven Revenue Results
Helped businesses grow revenue 20–50% using the exact digital strategies now available to churches through The Church CMO.
Podcast & Audience Growth
Built multiple podcasts and digital communities from the ground up — understanding what it takes to grow an engaged, loyal audience online.
Why we exist.
The average church spends less than 3% of its budget on marketing and communications. The average growing business spends 8–12%. That gap is why so many faithful churches stay invisible in their own zip codes.
We built The Church CMO to close that gap — without asking pastors to become marketers. You lead. We build the systems that carry your message further than Sunday.
How we work.
Ministry First
We're church people building for church people. Every strategy is filtered through what actually helps the local church.
Outcomes over Deliverables
We measure ourselves by attendance, engagement, and retention — not slide decks and impressions.
Speed with Substance
Live in 30 days. Optimized every week. Reviewed every quarter.
Transparent Always
Clear pricing, honest reporting, no jargon. If a strategy isn't working, we say so first.