The firm we wished had existed when we were planting.
The Church CMO exists to give pastors what growing companies take for granted — a senior marketing leader in the room every week.
Matt Perry
Before planting Love Church San Diego, Matt spent years at a digital marketing agency in San Diego — helping local businesses grow their revenue through strategic digital marketing.
He knows what works because he spent years executing it for real clients. When he transitioned to full-time ministry, he applied those same growth systems to the church — and it worked.
The Church CMO is the firm he wished had existed when he was planting. A senior marketing partner who understands both the ministry side and the data side. Someone who can sit in a staff meeting and translate what's happening in the community into a plan the church can actually run.
Today, Matt and the team work with churches across the country — from replants and revitalizations to established churches breaking through growth plateaus.
Why we exist.
The average church spends less than 3% of its budget on marketing and communications. The average growing business spends 8–12%. That gap is why so many faithful churches stay invisible in their own zip codes.
We built The Church CMO to close that gap — without asking pastors to become marketers. You lead. We build the systems that carry your message further than Sunday.
How we work.
Ministry First
We're church people building for church people. Every strategy is filtered through what actually helps the local church.
Outcomes over Deliverables
We measure ourselves by attendance, engagement, and retention — not slide decks and impressions.
Speed with Substance
Live in 30 days. Optimized every week. Reviewed every quarter.
Transparent Always
Clear pricing, honest reporting, no jargon. If a strategy isn't working, we say so first.